introduction

Farid is a DesignOps Consultant with 12+ years of experience working in B2B and B2C industries in both SMBs and Fortune 500 enterprise-size organizations in finance, e-commerce, legal, healthcare, insurance, and gaming domains and with a passion for ProductOps, building communities, and creating scalable systems.

At EPAM Continuum, Farid has experience working on the program and department levels with multibillion-dollar companies and hundreds of Designers. As an impact, he takes responsibility for standardizing design collaboration (with companies with over a thousand employees), accelerating design processes (by creating plugins with over 7k installs worldwide) and setting up new practices (scalable design system supporting multiple products). Farid has practical experience working in different org cultures, team compositions, and domains like finance, e-commerce, legal, healthcare, insurance, and gaming within the last five years at EPAM.

Farid is experienced in leading the change management, identifying and aligning goals, building cross-functional partnerships, communicating impact at scale via design metrics, making design culture stronger via internal communities, coordinating various initiatives across multiple teams, adopting scalable knowledge management platforms focusing on research databases (insights management) and design systems, standardizing team compositions and engagement models, evolving maturity levels across the whole employee journey. A deep practical experience in design and product management helps Farid to lead, plan, communicate and execute initiatives from 0 to 1.

Change Management

DesignOps

ProductOps

Process Optimization

Systems Thinking

Product Design & Management

Design Systems

Metrics

Knowledge Management

ResearchOps

Engagement Models

Service Design

Strategic Planning

Competency Matrix

Coordination

Workshop Facilitation

User and Market Research

Information Architecture

Interaction Design

External and Internal Recognition

His work is highly recognized on executive levels (CEO and SVPs in various business domains from multibillion-dollar companies) and among public industry subject matter experts (authors of DesignOps books, founders of leading publications, and industry-leading communities, worldwide influencers, and experts from top tech companies).

Membership in a professional associations

Farid is the curator, leader, and member of multiple professional associations. He is a Rosenfeld Media DesignOps Program Curator (a DesignOps industry-leading worldwide summit that happens every year with speakers from top tech companies like Meta, Atlassian, Google, Netflix, LinkedIn, etc.), Friends of Figma Community Advocate Leading DesignOps Chapter (Figma’s net worth over $10b. 2000+ participants all over the world, 8000+ of views on Youtube), Coda Community Champion (Only ~20 Coda Champions worldwide, Coda’s net worth is $1.4b with 25,000+ teams using the tool from companies like Uber and New York Times), Webflow chapter leader in the past (Webflow’s net worth is over $4b).

Industry Contributions

Speaking about contributions to the DesignOps industry, Farid  created multiple impactful products and solutions that helped to evolve the DesignOps industry and bring awareness around Design Automations

Farid is an active public speaker and shares his knowledge with the industry

Honors & awards

Speaking about contributions to the DesignOps industry, Farid  created multiple impactful products and solutions that helped to evolve the DesignOps industry and bring awareness around Design Automations

Overall, Farid would describe himself as a team leader passionate about simplifying and automating processes. He strives to achieve product success with innovative ideas to address a wide range of user and business challenges. He is driving new initiatives and lighting up people around.